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Curls n Waves was born from a journey of self-discovery and self-love. For years, I struggled with my curly hair, trying to fit into a mold that didn’t embrace my natural texture. Straighteners, harsh treatments, and frustration were part of my daily routine until I realized the problem wasn’t my hair—it was how I was treating it. Discovering products designed for curly hair and learning to care for my natural texture was a turning point. Slowly, my curls transformed from a source of embarrassment to a symbol of confidence, energy, and authenticity.
Our mission at Curls n Waves is to help others embrace the beauty of their natural curls. Our CG-friendly products are dermatologically tested and crafted with love, free from sulphates, silicones, and parabens. They’re designed to nourish, hydrate, and define all curl types, helping you celebrate your hair's unique personality. Your curls aren’t just hair; they’re a part of your identity. Let Curls n Waves help you care for them with the love they deserve!
GMP
ISO
FDA
Paraben free, sulphate free, silicone free, cruelty free

Vision
To create a world where everyone with curls and waves embraces their natural beauty with pride, celebrating their hair as a unique expression of their identity. We envision a future where individuals confidently wear their natural hair, free from societal pressures to conform to traditional beauty standards. We aim to foster a global community that supports and empowers people to appreciate the beauty of their natural texture and wear it with confidence.

Mission
Our mission at Curls n Waves is simple: to celebrate and enhance the natural beauty of all textured hair. We blend luxurious ingredients like Pequi Oil, Argan Oil, and Shea Butter to create products that provide intense moisture, deep nourishment, and definition—from loose waves to tight coils. No matter your curl pattern, we’ve got the perfect solution to keep your hair healthy, vibrant, and full of life.